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Integrity in Business

By Gilbert Roche Years ago, my mentor, friend and partner in business, Dave Silva, taught me a few lessons about integrity! I had been working on a job at a big apartment building replacing all the wood that had been damaged by termites and dry rot. I had determined...
Perceived Value

Perceived Value

A CONVERSATION ABOUT PERCEIVED VALUE: A customer asked a contractor friend of mine how much it would cost to do this project. My friend gave him a proposal: $4500 The customer responded: That’s seems really high. My friend asked: What do you think is a reasonable...

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