Perceived Value

Perceived Value

A CONVERSATION ABOUT PERCEIVED VALUE: A customer asked a contractor friend of mine how much it would cost to do this project. My friend gave him a proposal: $4500 The customer responded: That’s seems really high. My friend asked: What do you think is a reasonable...

Understand your contractor

                        When selecting a contractor, make sure they explain everything in easy-to-understand terms. For example, “You need a GFCI or ground fault circuit interrupter” could be better explained as, “You need a special outlet used near wet or damp areas...

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